Al Madaen Industrial Co. Ltd. Shipped out the third of several confirmed orders of natural soap bars to the United States. The export deal came about largely due to assistance from JUSBP in participating at the U.S. Natural Products Expo East in September 2003.

Production of natural soap was introduced to Al Madaen’s existing line of soap noodles and soap bars in 2003 after extensive market research and product development throughout the region and the United States. The expanded product offering required, and resulted in, the creation of 30 new jobs for Jordanian workers. In addition to helping generate employment opportunities, JUSBP helped Al Madaen develop a computerized costing system, gain ISO 9000 certification, and participate in international tradeshows, all of which have contributed to a higher efficiency and an increase in production and sales.

On their participation at the U.S. tradeshow, Vice President of Al Madaen, Mr. Amjad Muasher, said, “The quality, attractiveness, and competitive pricing of the ‘One with Nature’® line has made it a very popular item among U.S. distributors.” On their upcoming JUSBP-assisted participation at the Natural Products Expo West, Mr. Muasher further added, “We are looking forward to exhibiting at the upcoming tradeshow in Anaheim, which is by far the most prominent and influential expo in the Natural Products industry. It is a targeted opportunity for us to increase brand awareness, expand our distribution network, penetrate the West coast market, and increase our overall sales to the U.S”